For this project, we were approached by the improvisation team LIEV IMPRO, because they were looking to redesign their logo. The only thing they asked was that we keep the Viamonde school board colours and incorporate the Viamonde logo to our redesign.
Their old logo was a hare mascot so I opted for a logotype since they were looking for a change. I created a flow of shapes with the three colours to add inside the letters for a more dynamic logo. I also wanted to reference the hare as to not completely lose the old logo’s identity.
LIEV improvisation team